Chapter 22 – Map Out a Specific Walking Pattern for the Fair

On your first day of the Trade Fair, take some time to get an overview of the fair. You will probably find some things of interest that you had not considered before.

Avoid Early Appointments the First Day

My advice to you is that you don’t make early appointments with suppliers the first day. Instead, stroll the aisles early, before the crowds arrive. This is a good opportunity to view products up close without being crushed by the crowds that will soon show up. The lacking crowd also lets you easily and quickly navigate from booth to booth so that you can view a lot of products in a short time.

Divide and Conquer

If you have a company group visiting the Trade Fair, divide the show into sections and share the effort among the participants. Schedule a meeting in the evening when each person can report what they saw.

Table of Contents