Create Your Own Corporate Identity For Your Import Products
Branding Your Products
Many importers underestimate the importance of this step and get into trouble later on. Having your own brand name and a convincing gift box design (product packaging) could be the main key to success for your import business. Why is it so important to have your own brand name and gift box design? It immediately establishes your corporate image with Chinese manufacturers and the customers in your home country. It sets you apart from the rest of the crowd and gives it a professional touch.
Creating your own gift box design may seem like wasting money since many manufacturers can also provide you with their own design (usually a very simple one) at no extra charge. Unfortunately, they will provide this service to everyone who is asking for it and these goods may even enter your home market without your knowledge. You just become another look alike retailer in a crowded field.
The result is more competition and you become unable to achieve your planned profit margin. In other words, you wasted a lot of time and money without benefiting from it.
Selecting a Brand Name
But let’s start with the own brand name first. You will need some outside help with this because the brand name which you want to choose for your products may have already been registered somewhere else. It would be disastrous if you become entangled in legal battles with the legally established brand name owner after you have distributed your imported products in your home country.
Ask a lawyer to do this for you because they have the tools to do thorough research and can register your brand name for either worldwide or only local use. Theoretically, your chosen brand name may only be available for a certain kind of product but I suggest choosing one that can be used for a wide range of products. This supports your future expansion strategy and you don’t want to be stopped by not having the suitable brand name to do so.
Protect Your Brand
Another reason for having a custom design is that the Chinese Government has implemented quite a few restrictions that help protect you as an importer. The restrictions prevent factories from producing and shipping products with your brand to other than legal brand owners.
Once you have created a nice and professional looking gift box design, there is always the risk that some factory or other importer may copy it and use it for other customers not necessarily in your home country. There is not much you can do about it but you now can see why your own brand name is so important. Do everything you can to protect it from the beginning. When you become hugely successful, it will be very valuable.
At this point, your gift box design is only a concept about color combinations, graphics, use of photos, etc. The final design can be only created after you have finalized your product selection.
I want to thank the blogger very much not only for this post but also for his all previous efforts. I found http://www.webmediabiz.com to be extremely interesting. I will be coming back to http://www.webmediabiz.com for more information.
March 9th, 2010 at 7:52 PMReally informative blog post.Really thank you! Keep writing.
May 12th, 2010 at 6:50 AMThank you for a very clear and helpful post. I am definitely a violator of many of these rules. I often find myself conflicted when writing a blog post because I see myself writing more than people want to read, but I feel that I have to do the subject matter justice by thoroughly covering it. I feel that by following some of these rules I end up cutting out important aspects to the discussion. I guess you have to find a balance.
May 25th, 2010 at 1:47 AMHello, I discovered your blog in a new directory of blogs. I dont know how your blog came up. Your blog looks great. Have a nice day.
May 26th, 2010 at 12:02 AMAwesome post, hey I stumbled on to this post while googling for music lyrics. Thanks for sharing I’ll email my friends about this too.
June 5th, 2010 at 5:42 AMHi,
June 5th, 2010 at 10:33 AMI appreciate you for giving such a informative about Create Your Own Corporate Identity For Your Import Products WebMediaBiz. Your site is not just informative but also very creative too. We find very few people who are capable of write not so easy stuff that creatively. we look for information on something like this. I myself went over several websites to find information about this.I will check back often!! I would really like it if you could visit my site and give me some feedback (you have my email :]). Thank you for your time ad I will post mylink below. http://www.letterfoldingmachine.org/blog/automatic-paper-folder/
Anyway, just thought I’d share this with you – keep up the good work and get back to me if interested!
Regards,
Kasey
Man this is why i just love the internet…it gives us free valuable information..and when i see posts like this it really makes me happy and thankfull to the person who wrote and posted it …thanks so much
June 21st, 2010 at 4:11 PMThanks this made for intresting reading. I love your wordpress theme, i often come back here and i dont know why. I just truly like your site lol… I recently read something simular to this on That Are i believe they may well of stolen the blog?
August 19th, 2010 at 4:34 AMHi, I want to let all of you bloggers / internet users know about a whole new Search Engine called Braxea. Its pretty dam cool… It combines Google, Bing and Yahoo into one and even lets you search for videos on YouTube and News all over the net. Maybe this can become the new Google ?
August 22nd, 2010 at 11:45 AMThis can be a definitely helpful website. Thank you for sharing! I have put your RSS feed into my blog.
August 22nd, 2010 at 12:25 PMTop blog, well done very impressed.
September 4th, 2010 at 3:49 AMTop blog, well done very impressed.
September 4th, 2010 at 5:24 AMDuring a search for the phrases that are on this site I happened upon this place. I wanted say I appreciate the terrific info.
September 4th, 2010 at 7:03 PM